Hiperrealitas Belanja Online Pada Mahasiswa Universitas Muhammadiyah Malang

Hyperreality indicates that the old reality has died and been replaced by a new where this can be seen from pervasiveness of pseudo which is difficult to distinguish real one. This an e-commerce’s world many people find it easy access get product what they need only through internet devices smart accessed anywhere anytime. Students are probably one e-commerce users who lot convenience also save time when accessing platforms on their devices. study uses qualitative approach with type phenomenological research researchers identify human experiences about particular phenomenon being studied. Collecting data using methods observation, interviews, documentation. The subject itself involved students University Muhammadiyah Malang. Data analysis Moustakas method. theory hyperreality Jean Baudrillard explains there three stages before entering hyperreality, namely simulation, simulacra, simulacrum. Simulation e-commerce, simulacra equivalent sign manipulation requires reference model oneself, while in simulacrum lost his identity because he become himself. Based results occurs among students, due lifestyle factors always align friendship environment influenced activities social media offered display advertisements. those have consumptive behaviours buy item not based need, but sheer desire affirm class. Keywords: Hyperreality, E-commerce, Simulation, Simulacra, Simulacrum